I like the Tesla reveal events. I think the anticipation of what’s coming is even better than the actual event. The hype, fueled by media speculation given very few facts being available… the tease before the prototype is shown, especially from Elon Musk himself (“This will blow your mind clear out of your skull and into an alternate dimension. Just need to find my portal gun …” or “It can transform into a robot, fight aliens and make one hell of a latte”) only add to the anxiety.
So what to expect? If past events can offer any hint, we should not walk away disappointed. I remember following closely on Model S reveal, then the first delivery to selected customers. Model X and 3 didn’t disappoint, either (if only Tesla could hurry up and start mass producing the latter one, but I digress). It is going to be a thing of beauty, I am certain of that. It might not be revolutionary, but evolutionary – I think it is a safe bet, too. Will it meet the expectations though? The trucking industry is another beast altogether as compared to early adopters like myself, willing to put up with imperfections or promise of the future. It demands reliability and no-nonsense approach to things. The utilitarian aspect such as effective cargo hauling capacity and range will be far more important than tech gizmos (maybe with an exception of autopilot). That’s not to say there is no room for creativity and fun, but they won’t matter as much at the end of the day. I guess we will get a glimpse of what future of trucking could look like in just a few hours!